Beatrice Rieben at her desk

About Beatrice

Style meets self-assurance.

A style coach, mindset guide, and thoughtful partner for your next chapter.

Beatrice outdoors

The woman behind the work

Looking the part is only the beginning. Owning it is where the change happens.

As a seasoned image consultant, makeup artist, and certified coach, I help women refine their presence with confidence and grace. Online or in person, in English or German, I bring 20 years of experience to personal style and business etiquette.

Born Swiss, shaped by Moscow and Paris, and global ever since, my life has taken me from the elegance of Europe to Sri Lanka, Beirut, and Jerusalem. Every place taught me something different about beauty, identity, and the many ways a woman can be fully herself.

I am passionate about helping women reconnect with their inner and outer beauty. I will be your guide as you redefine your style, question old rules, and step into your power.

My perspective

Personal style is personal growth you can see.

Curiosity before rules

We begin with who you are, not with a list of things you should wear.

Confidence before perfection

The goal is ease, presence, and self-trust, not a flawless wardrobe.

Real life before trends

Your style should support the life you actually live and the future you want.

A global point of view

Swiss clarity, Parisian instinct, and an expat's adaptability.

Living across cultures made me attentive to nuance: how clothes communicate before we speak, how beauty standards change from place to place, and how style can help us feel at home in a changing life.

Portrait of Beatrice Rieben

Ready to dress for the life you deserve?

Book a free call